IMPLEMENTATION OF WEBSITE PERFORMANCE EVALUATION WITH SIMILARWEB ON ACADEMIC WEBSITES

Trunojoyo University Madura is a state university in Indonesia. The website used for information delivery media. can be accessed by anyone and to make announcements both students outsiders. Based on this, the desired quality must have high performance, usability, mobile friendliness, accessibility, SEO (Search Engine Optimization), connected social media, safe. This study was conducted determine level of usability through evaluating performance academic University. Therefore, this evaluates using an automatic evaluation tool, namely SimilarWeb. tool checks popularity terms ranking number visitors who access website. In addition, measurements from side were taken obtained responses results showed that SimilarWeb traffic at good level. Usability measurement has been carried out, as many 58 respondents answered 15 questions.